These descriptions match the services on the main SEO page. The final scope for any project is based on an audit, the platform involved, available evidence and the changes that can be made safely.
01
Technical SEO, Site Health & Search Foundation
SEO Audit & Technical SEO Analysis
A full review of crawlability, indexation, site structure and on-page signals, ending in a prioritised list of fixes.
Crawl Errors, 404s, Broken Links & Search Console Issues
Finding and resolving errors that waste crawl budget or stop important pages from being indexed.
Schema Markup & JSON-LD Structured Data
Structured data that helps search engines understand services, products, FAQs and organisations.
Internal Linking, Site Architecture & Keyword Cannibalisation
Clear page hierarchy and linking so each page has one job and the right pages receive authority.
WordPress Malware Removal & Security Cleanup
Removing injected code and spam pages, then hardening the site so a security issue does not damage visibility.
02
Website Speed, Core Web Vitals & Real-User Performance
WordPress Website Speed Optimisation
Caching, assets, database, hosting and plugin work that makes the site load quickly for real visitors.
Core Web Vitals Optimisation
Improving LCP, INP and CLS using field data rather than relying only on lab scores.
PageSpeed & Performance Diagnosis
Identifying what is actually slowing the site before making changes.
Performance Recovery After Migrations, Rebuilds & Platform Changes
Restoring speed and stability after a redesign or migration has added weight or broken earlier optimisation.
Image, Font & Asset Optimisation
Delivering visual and front-end assets efficiently so they do not delay the experience.
03
Search Strategy, On-Page SEO & Content Growth
SEO Keyword Research & Competitor Analysis
Search opportunities mapped to business goals and to how customers actually search.
WordPress SEO with Rank Math or Yoast
Correct plugin configuration, templates, sitemaps and indexing controls.
On-Page SEO, Meta Tags, Headings & Image Optimisation
Titles, descriptions, headings and images that match search intent and support clicks.
Content SEO, Topical Authority, Blog SEO & Content Strategy
Content plans built around topics and intent so articles support the pages that bring enquiries.
Service, Location & Commercial Landing Pages
Pages structured to rank for commercial searches and turn visits into enquiries.
04
Local, Ecommerce & Platform-Specific SEO
Local SEO & Google Business Profile Optimisation
Profiles, location pages, citations and reviews aligned for map and local search visibility.
WooCommerce SEO & Ecommerce Technical SEO
Category, product and filter structure, duplicate control, schema and speed for online stores.
Shopify SEO & Liquid Theme Technical Optimisation
Theme code, application weight, collections and metadata handled within Shopify’s limits.
SEO for Wix, Squarespace, Webflow & Magento
Platform-specific controls and practical workarounds for sites that are not on WordPress.
JavaScript, Headless & Next.js SEO
Making sure modern JavaScript websites can be crawled, rendered and indexed correctly.
05
Authority, Backlinks & SEO Recovery
Off-Page SEO, Link Building & Backlink Optimisation
Building relevant, trustworthy links and reviewing weak or risky ones.
SEO Recovery After Google Updates, Penalties & Ranking Drops
Diagnosing why visibility fell and rebuilding it on sound technical and content foundations.
SEO Support for Website Migrations
Redirect mapping, indexing checks and monitoring so a migration does not unnecessarily cost rankings.
Competitor Backlink Gap Analysis
Identifying relevant authority opportunities that competitors already benefit from.
Digital PR, Brand Mentions & Authority Building
Earning credible mentions that strengthen trust beyond traditional link building.
06
Measurement, AI Search & Ongoing Growth
GA4 Analytics & Organic Traffic Tracking
Tracking that connects organic visits to enquiries and, where relevant, revenue.
Google Search Console Monitoring & SEO Reporting
Regular monitoring and plain-language reporting on what changed and what comes next.
AI SEO for Google AI Overviews, ChatGPT, GEO & AEO
Structuring content and entities so the business can be understood and cited in AI-generated answers.
Monthly SEO Management, Monitoring & Ongoing Optimisation
Continuous prioritised work, monitoring and improvement each month.
Google Ads Setup, Audit & PPC Search Campaign Optimisation
Search campaigns built, audited and tuned to work alongside organic growth.